In today’s restaurant industry, delivery services are a crucial part of revenue generation. However, the way these services charge restaurants and customers can have a significant impact on profitability and customer choices. In this post, we will break down the cost structure of third-party delivery apps that offer low or free delivery to customers and compare it to Dine Local’s model, which allows restaurants to pass the true cost of delivery to customers.
Discounting is a powerful tool in a restaurant’s pricing strategy, but it’s also a double-edged sword. While discounts can drive sales, attract new customers, and increase order sizes, they can also erode margins, devalue your brand, and train customers to expect lower prices. The key is knowing when and how to use discounts strategically to maximize benefits while minimizing risks. It’s almost Shakespearean: To Discount or Not To Discount… THAT is the question!
As we move into 2025, the restaurant industry is facing a rapidly changing landscape. Independent restaurants must adapt to meet the growing demand for takeout and delivery while standing out in a crowded marketplace. To thrive, focusing on technology that streamlines operations, enhances customer experiences, and keeps costs low is essential.
Promotions, discounts, and limited-time offers are powerful tools to boost orders in your restaurant. But if used recklessly, they can undermine your brand and train customers to wait for deals, cutting into your profits. To truly succeed, your promotions need to strike the perfect balance: driving sales without devaluing your menu. Here’s how to create promotions that drive orders and grow your bottom line, not just your order count.
Loyal customers are the backbone of any successful business. They’re your biggest fans, and often your most profitable patrons. The best way to nurture that loyalty? By surprising and delighting them with special touches that show you care.
One of the biggest challenges for restaurants with a busy takeout operation is managing orders without sacrificing the experience for in-person guests. Many restaurants still rely on phone orders, or even text messages directly to the owner’s phone. But what happens when you’re stuck explaining menu details over the phone while in-person customers wait impatiently? Your service suffers, and so does the customer experience. It’s time to improve customer service with online ordering.
How would you like to see a 10-30% increase in sales on your online menu? Sounds great, right? If you’re already driving traffic to your Dine Local direct ordering page, let’s take it a step further and help boost your sales with simple but effective menu photos! The evidence is clear, you can drive more sales with menu photos.