Promotions, discounts, and limited-time offers are powerful tools to boost orders in your restaurant. But if used recklessly, they can undermine your brand and train customers to wait for deals, cutting into your profits. To truly succeed, your promotions need to strike the perfect balance: driving sales without devaluing your menu. Here’s how to create promotions that drive orders and grow your bottom line, not just your order count.
Loyal customers are the backbone of any successful business. They’re your biggest fans, and often your most profitable patrons. The best way to nurture that loyalty? By surprising and delighting them with special touches that show you care.