Tag: coupons

Discounting is a powerful tool in a restaurant’s pricing strategy, but it’s also a double-edged sword. While discounts can drive sales, attract new customers, and increase order sizes, they can also erode margins, devalue your brand, and train customers to expect lower prices. The key is knowing when and how to use discounts strategically to maximize benefits while minimizing risks. It’s almost Shakespearean: To Discount or Not To Discount… THAT is the question!